Stories

A curated collection of stories to inspire you and your dog to get out there.

  • Always Ready: Introducing Our Fall/Winter ’26 Collection

    Gear up for cold weather with Ruffwear's Fall/Winter ’26 collection. Featuring insulated coats, traction boots, and high-vis vests built for active dogs.

    A human and dog frolick on the farm in new FW26 Apparel
  • The Story Behind the Float Coat™ Life Jacket

    Ruffwear products are born out of the drive to provide a solution to a need or problem. The story of the Float Coat™ Life Jacket is no exception. It began after Ruffwear's Founder had a near miss while running the Kern River with his dog. He saw an opportunity to design a life jacket for dogs that is reliable, comfortable, and safe.

    The Story Behind the Float Coat™ Life Jacket